Organisation
Marketing
Research Group
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Current researchers
1 - 10 of 30 results
- Sandra STREUKENS (Responsible)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Yanbing HE (Member)
- Bieke HENKENS (Member)
- Gallus HOUGHTON (Member)
- Louise-Marie KUIJPERS (Member)
- Sara LEROI-WERELDS (Member)
- Marc LOGMAN (Member)
Projects
1 - 10 of 34
- IoT adoption: A process model from the Perspective of Consumer LearningFrom16 May 2024 → TodayFunding: BOF - mobility
- From Nodes to Networks: Investigating the Diffusion of Innovations through Dynamic B2B NetworkFrom1 Mar 2024 → TodayFunding: BOF - doctoral mandates
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- Person-centered rehabilitation from a marketing perspectiveFrom1 Jan 2024 → TodayFunding: BOF - projects
- The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.From1 Jan 2024 → TodayFunding: FWO research project (including WEAVE projects)
- IOF mandate Faculty of Business Economics (BEW) 2024-2028From1 Jan 2024 → TodayFunding: IOF - mandates
- ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.From1 Nov 2023 → TodayFunding: BOF - doctoral mandates
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer BehaviorFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital contextFrom1 Jan 2023 → TodayFunding: BOF - projects
Publications
31 - 40 of 184
- To serve and protect: a typology of service robots and their role in physically safe services(2022)
Authors: Jeroen Schepers, Sandra STREUKENS
Pages: 197 - 209 - Value proposition dynamics in response to external event triggers(2021)
Authors: Sara LEROI-WERELDS, Katrien Verleye, Nathan Line, Liliana Bove
Pages: 274 - 283 - A framework for sustainable service system configuration: Exploring value paradoxes with examples from the hospitality industry(2019)
Authors: Allard VAN RIEL, Jie J. Zhang, Lee Phillip McGinnis, Mohammad G. Nejad, Milos Bujisic, Paul A. Phillips
Pages: 349 - 368 - An update on customer value: state of the art, revised typology, and research agenda(2019)
Authors: Sara LEROI-WERELDS
Pages: 650 - 680 - Conceptualizing the value of physical retailers: comparing marketing and retail design perspectives(2018)
Authors: Elisa SERVAIS, Sara LEROI-WERELDS, Katelijn QUARTIER, Jan VANRIE
Pages: 41 - 48 - Understanding and supporting the value of gamification for the user: A service theory perspective(2018)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 7 - Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?(2015)
Authors: Kim WILLEMS, Jeroen Schepers, Nathalie Demoulin
Number of pages: 7 - La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración(2013)
Authors: Raquel Sánchez Fernandez, Gilbert SWINNEN, M. Ángeles Iniesta Bonillo
Pages: 83 - 94 - Comparison of Speed-Density Models in the Age of Connected and Automated Vehicles(2023)
Authors: Amir Hossein Karbasi, Behzad Bamdad Mehrabani, Mario COOLS, Luca Sgambi, Mahmoud Saffarzadeh
Pages: 849 - 865 - What drives the intention to complain?(2016)
Authors: Line Lervik-Olsen, Tor Wallin Andreassen, Sandra STREUKENS
Pages: 406 - 429