Organisation
Marketing
Research Group
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Current researchers
1 - 10 of 30 results
- Sandra STREUKENS (Responsible)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Yanbing HE (Member)
- Bieke HENKENS (Member)
- Gallus HOUGHTON (Member)
- Louise-Marie KUIJPERS (Member)
- Sara LEROI-WERELDS (Member)
- Marc LOGMAN (Member)
Projects
1 - 10 of 34
- IoT adoption: A process model from the Perspective of Consumer LearningFrom16 May 2024 → TodayFunding: BOF - mobility
- From Nodes to Networks: Investigating the Diffusion of Innovations through Dynamic B2B NetworkFrom1 Mar 2024 → TodayFunding: BOF - doctoral mandates
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- Person-centered rehabilitation from a marketing perspectiveFrom1 Jan 2024 → TodayFunding: BOF - projects
- IOF mandate Faculty of Business Economics (BEW) 2024-2028From1 Jan 2024 → TodayFunding: IOF - mandates
- The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.From1 Jan 2024 → TodayFunding: FWO research project (including WEAVE projects)
- ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.From1 Nov 2023 → TodayFunding: BOF - doctoral mandates
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer BehaviorFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital contextFrom1 Jan 2023 → TodayFunding: BOF - projects
Publications
21 - 30 of 184
- Measuring Facebook addiction among adults: Validating the Bergen Facebook addiction scale in a non-student sample(2016)
Authors: Kathy Steenackers, Bryan Cassidy, Malaika BRENGMAN, Kim WILLEMS
Pages: 41 - 41 - Online advertising and congruency effects: It depends on how you look at it(2012)
Authors: Wim JANSSENS, Patrick De Pelsmacker, Maggie Geuens
Pages: 579 - 604 - From Armani to Zara: Impression formation based on fashion store patronage(2012)
Authors: Kim WILLEMS, Wim JANSSENS, Gilbert SWINNEN, Malaika BRENGMAN, Sandra STREUKENS, Mark VANCAUTEREN
Pages: 1487 - 1494 - Store Personality as a Source of Customer Value(2012)
Authors: Kim WILLEMS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 618 - 619 - Tasting the Smell: scent Experts' and Laymen's Evaluation of Product (In)congruity(2013)
Authors: Carmen ADAMS, Lieve DOUCE, Wim JANSSENS, Jan VANRIE, Ann PETERMANS
Pages: 322 - 322 - Exploiting Crossmodal Correspondences: Can the Perceived Shape of an Ambient Scent Influence the Perceived Shape of a Product, a Scene, or an Actual Space?(2019)
Authors: Jan VANRIE, Carmen ADAMS
Pages: 36 - 37 - The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract(2017)Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Authors: Carmen ADAMS, Lieve DOUCE
Pages: 913 - 914 - What's in a scent? Meaning, shape, and sensorial concepts elicited by scents(2017)
Authors: Carmen ADAMS, Lieve DOUCE
Pages: 1 - 20 - Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.(2013)
Authors: Carmen ADAMS, Wim JANSSENS, Jan VANRIE
Pages: 28 - 31 - Sensory overload in a shopping environment: Not every sensory modality leads to too much stimulation(2020)
Authors: Lieve DOUCE, Carmen ADAMS