Organisation
Marketing
Research Group
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Current researchers
1 - 10 of 30 results
- Sandra STREUKENS (Responsible)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Yanbing HE (Member)
- Bieke HENKENS (Member)
- Gallus HOUGHTON (Member)
- Louise-Marie KUIJPERS (Member)
- Sara LEROI-WERELDS (Member)
- Marc LOGMAN (Member)
Projects
1 - 10 of 34
- IoT adoption: A process model from the Perspective of Consumer LearningFrom16 May 2024 → TodayFunding: BOF - mobility
- From Nodes to Networks: Investigating the Diffusion of Innovations through Dynamic B2B NetworkFrom1 Mar 2024 → TodayFunding: BOF - doctoral mandates
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- Person-centered rehabilitation from a marketing perspectiveFrom1 Jan 2024 → TodayFunding: BOF - projects
- The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.From1 Jan 2024 → TodayFunding: FWO research project (including WEAVE projects)
- IOF mandate Faculty of Business Economics (BEW) 2024-2028From1 Jan 2024 → TodayFunding: IOF - mandates
- ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.From1 Nov 2023 → TodayFunding: BOF - doctoral mandates
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer BehaviorFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital contextFrom1 Jan 2023 → TodayFunding: BOF - projects
Publications
131 - 140 of 184
- Frontline employees and performance: optimizing the frontline, maximizing the bottom line(2014)
Authors: Tor W. Andreassen, Sandra STREUKENS
Pages: 244 - 269 - An Analysis of Sequences of Tactics and Communication Exchanges used by Buyers in Negotiation Role Plays(2011)
Authors: Gilbert SWINNEN, Wouter FAES
Pages: 535 - 555 - Gender Influences on purchasing negotiation objectives, outcomes and communication patterns(2010)
Authors: Wouter FAES, Gilbert SWINNEN, Ria SNELLINX
Pages: 88 - 98 - Am I cheap? Testing the role of store personality and self-congruity in discount retailing(2011)
Authors: Kim WILLEMS, Gilbert SWINNEN
Pages: 513 - 539 - The moderating role of environmental complexity on the impact of vegetation in the store environment(2009)
Authors: Malaika BRENGMAN, Kim WILLEMS, Yannick JOYE
Number of pages: 30 - Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance(2009)
Authors: Verolien Cauberghe, Patrick De Pelsmacker, Wim JANSSENS, Nathalie Dens
Pages: 276 - 285 - How customers motive attributions impact intentions to use an interactive kiosk in-store(2022)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
- Value Co-Creation and the Psychological Capital of the Customer(2012)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 369 - 369 - Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance(2009)
Authors: Verolien CAUBERGHE, Patrick DE PELSMACKER, Wim JANSSENS
Pages: 123 - 132 - Applying Machine Learning to Explore Feelings about Sharing the Road with Autonomous Vehicles as a Bicyclist or as a Pedestrian(2022)
Authors: Zohreh Asadi-Shekari, Ismail Saadi, Mario COOLS