Organisation
Marketing
Research Group
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Current researchers
1 - 10 of 31 results
- Sandra STREUKENS (Responsible)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Yanbing HE (Member)
- Bieke HENKENS (Member)
- Gallus HOUGHTON (Member)
- Jinhan JIAO (Member)
- Louise-Marie KUIJPERS (Member)
- Sara LEROI-WERELDS (Member)
Projects
1 - 10 of 33
- IoT adoption: A process model from the Perspective of Consumer LearningFrom16 May 2024 → TodayFunding: BOF - mobility
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- Person-centered rehabilitation from a marketing perspectiveFrom1 Jan 2024 → TodayFunding: BOF - projects
- The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.From1 Jan 2024 → TodayFunding: FWO research project (including WEAVE projects)
- IOF mandate Faculty of Business Economics (BEW) 2024-2028From1 Jan 2024 → TodayFunding: IOF - mandates
- ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.From1 Nov 2023 → TodayFunding: BOF - doctoral mandates
- Making Healthcare Technology A Success Story: Developing A Patient-centric Toolset to Design, Manage, Evaluate and Optimize Patient Healthcare Technology Usage.From1 Oct 2023 → TodayFunding: Foreign foundations, funds with scientific view
- Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer BehaviorFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital contextFrom1 Jan 2023 → TodayFunding: BOF - projects
- Building Trust Through Transparent Artificial IntelligenceFrom1 Sep 2022 → TodayFunding: BOF - doctoral mandates
Publications
11 - 20 of 182
- Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertising(2013)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS, Anne MERKEN, Wim JANSSENS
Pages: 395 - 395 - Determinants of fashion store personality. A consumer perspective(2009)
Authors: Malaika BRENGMAN, Kim WILLEMS
Pages: 346 - 355 - Why GP's do (not) counsel overweight and obese patients about their weight problems: testing the theory of trying. Belgium, April 2011(2012)
Authors: Thomas HEIJENS, Wim JANSSENS, Sandra STREUKENS
Pages: 208 - 208 - Touching the void: Sensory-enabling technologies in online retailing(2016)
Authors: Helena Van Kerrebroeck, Kim WILLEMS, Malaika BRENGMAN
Pages: 326 - 326 - The effect of history of teasing on body dissatisfaction and intention to eat healthy in overweight and obese subjects(2011)
Authors: Thomas HEIJENS, Wim JANSSENS, Sandra STREUKENS
Pages: 121 - 126 - Retailing in Belgium: A managerial perspective(2012)Series: European Retail Research
Authors: Kim WILLEMS, Gilbert SWINNEN
Pages: 155 - 183 - Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement(2010)
Authors: Verolien CAUBERGHE, Patrick DE PELSMACKER, Wim JANSSENS
Pages: 972 - 978 - What experience unfolds between the senses? Crossmodal correspondences in a retail context.(2018)
Authors: Carmen ADAMS, Jan VANRIE
Number of pages: 559 - Behavioural Profiling of Cycling and Walking in Nine European Cities(2023)
Authors: Tim DE CEUNYNCK, Gert Jan Wijlhuizen, Aslak Fyhri, Regine Gerike, Dagmar Kohler, Alice Ciccone, Atze Dijkstra, Emmanuelle Dupont, Mario COOLS
- Skill training preferences and technology use in persons with neck and low back pain(2016)
Authors: Jonas VERBRUGGHE, Mieke HAESEN, Ruth SPIERINGS, Kim WILLEMS, Guido CLAES, Enzo Olivieri, Karin CONINX, Annick TIMMERMANS
Pages: 801 - 807