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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 43 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
221 - 230 of 327
- An Analysis of Sequences of Tactics and Communication Exchanges used by Buyers in Negotiation Role Plays(2011)
Authors: Gilbert SWINNEN, Wouter FAES
Pages: 535 - 555 - Gender Influences on purchasing negotiation objectives, outcomes and communication patterns(2010)
Authors: Wouter FAES, Gilbert SWINNEN, Ria SNELLINX
Pages: 88 - 98 - Am I cheap? Testing the role of store personality and self-congruity in discount retailing(2011)
Authors: Kim WILLEMS, Gilbert SWINNEN
Pages: 513 - 539 - Turning experience into alliance capability: Alliance evaluation in Rolls-Royce(2010)Series: Research in Strategic Alliances
Authors: Nadine ROIJAKKERS, Ard-Pieter De Man, Mike Nevin
Pages: 117 - 138 - The moderating role of environmental complexity on the impact of vegetation in the store environment(2009)
Authors: Malaika BRENGMAN, Kim WILLEMS, Yannick JOYE
Number of pages: 30 - Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance(2009)
Authors: Verolien Cauberghe, Patrick De Pelsmacker, Wim JANSSENS, Nathalie Dens
Pages: 276 - 285 - How customers motive attributions impact intentions to use an interactive kiosk in-store(2022)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
- Value Co-Creation and the Psychological Capital of the Customer(2012)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 369 - 369 - Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance(2009)
Authors: Verolien CAUBERGHE, Patrick DE PELSMACKER, Wim JANSSENS
Pages: 123 - 132 - From Birth through Transition to Maturation: The Evolution of Technology-Based Alliance Networks(2016)
Authors: Victor Gilsing, Myriam Cloodt, Nadine ROIJAKKERS
Pages: 181 - 200