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Organisation
Marketing & Strategy
Sub-organisation(s)
Current researchers
1 - 10 of 77 results
- Carmen ADAMS (Member)
- Nour AL DAHABREH (Member)
- Hanna BAHEMIA (Member)
- William BIRD (Member)
- Roeland BOLLEN (Member)
- Servaas BOSCH (Member)
- Tom BRAES (Member)
- Malaika BRENGMAN (Member)
- Jim CHENG (Member)
- Nele CLAESEN (Member)
Publications
1 - 10 of 253 results
- Conceptualising Customer Value in Physical Retail: A Marketing Perspective(2021)
Authors: Sara LEROI-WERELDS
Pages: 9 - 24 - What drives ecopreneurship in women and men? - A structured literature review(2021)
Authors: Arien Arianti GUNAWAN, Allard VAN RIEL, Caroline Essers
Number of pages: 12 - A customer-centric five actor model for sustainability and service innovation(2021)
Authors: Allard VAN RIEL, Tor. W. ANDREASSEN, Line LERVIK-OLSEN, Lu ZHANG, Sunil MITHAS, Kristina HEINONEN
Pages: 389 - 401Number of pages: 12 - Value proposition dynamics in response to external event triggers(2021)
Authors: Sara LEROI-WERELDS, Katrien Verleye, Nathan Line, Liliana Bove
Pages: 274 - 283 - In or out? A field observational study on the placement of entertaining robots in retailing(2021)
Authors: L De Gauquier, M Brengman, Kim WILLEMS, HL Cao, Bram Vanderborght
Pages: 846 - 874 - Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective(2021)
Authors: Ann PETERMANS, Lieve DOUCE, Kim WILLEMS
Pages: 209 - 219Number of pages: 11 - Professionalization of rural economies by changing their industry architecture through a business ecosystem approach: evidence fro m the beekeeping indutry in Tanzania(2020)
Authors: Nicholaus Bhikolimana TUTUBA
Number of pages: 291 - Analyzing Open Innovation in Small Businesses(2020)
Authors: Muhammad USMAN
Number of pages: 213 - The role of peer effects in firms’ usage of R&D tax exemptions(2020)
Authors: Stijn KELCHTERMANS, Daniel Neicu, Peter Teirlinck
Pages: 74 - 91 - Investigating entrepreneurial use of intuition and rationality in decision-making: a QCA approach(2020)Series: Handbooks of Business and Management Research as Practice series
Authors: Ariel N. Gani, Allard VAN RIEL, Alexandra STREUKENS, Andreas Grössler
Pages: 73 - 85Number of pages: 13