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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 39 results
- Carmen ADAMS (Member)
- Tom BRAES (Member)
- Kathleen CLEEREN (Member)
- Mario COOLS (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Wlla EMAD MAHMOUD OBEIDAT (Member)
- Ibtissem GAM (Member)
- Bieke GEPTS (Member)
- Arien Arianti GUNAWAN (Member)
Publications
1 - 10 of 262
- Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence(2022)
Authors: Malaika Brengman, Kim WILLEMS, Laurens De Gauquier
Number of pages: 20 - How customers motive attributions impact intentions to use an interactive kiosk in-store(2022)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
- The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior(2022)
Authors: Lieve DOUCE
Number of pages: 25 - Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals(2022)
Authors: Lieve DOUCE, Carmen ADAMS, Olivia Petit, Anton Nijholt
Number of pages: 12 - Brand personality appeal in retailing: Comparing fashion- and grocery retailing(2022)
Authors: Kim WILLEMS
Number of pages: 10 - Applying Machine Learning to Explore Feelings about Sharing the Road with Autonomous Vehicles as a Bicyclist or as a Pedestrian(2022)
Authors: Zohreh Asadi-Shekari, Ismail Saadi, Mario COOLS
- A Participatory Assessment of Perceived Neighbourhood Walkability in a Small Urban Environment(2022)
Authors: Ismail Saadi, Roger Aganze, Mehdi Moeinaddini, Zohreh Asadi-Shekari, Mario COOLS
Number of pages: 16 - Value proposition dynamics in response to external event triggers(2021)
Authors: Sara LEROI-WERELDS, Katrien Verleye, Nathan Line, Liliana Bove
Pages: 274 - 283 - Conceptualising Customer Value in Physical Retail: A Marketing Perspective(2021)
Authors: Sara LEROI-WERELDS
Pages: 9 - 24 - The interplay between brand and business model architectures: a conceptual grid(2021)
Authors: Marc LOGMAN
Pages: 1005 - 1023Number of pages: 19