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Organisation
Department of Marketing (main work address Antwerp)
Research Unit
Lifecycle:1 Jan 2013 → Today
Organisation profile:
Research topics are :
Retailing
Online shopping
Grocery
Loyalty programs
Merchandising actions
Keywords:Marketing
Disciplines:Marketing
Current researchers
11 - 11 of 11 results
- Yuanyuan Zhang (Member)
Projects
11 - 20 of 23
- The Future of Retailing: The Impact of Customer Value Enhancing Initiatives on Firm Value, Customer Perceptions and Shopping BehaviorFrom1 Oct 2020 → TodayFunding: BOF - projects
- The fear of falling short: An empirical investigation of drivers and consequences of hoardingFrom27 Jul 2020 → TodayFunding: FWO fellowships
- Using advancements in marketing analytics to master challenges in the society and businessFrom10 Oct 2019 → 30 Sep 2021Funding: BOF - projects
- MarketingFrom23 Sep 2019 → 23 Sep 2023Funding: BOF - doctoral mandates
- Contemporary issues on relationships in retailing.From1 Jan 2019 → 31 Oct 2023Funding: BOF - doctoral mandates, National Bank of Belgium
- When the eyes were bigger than the stomach: What is the relationship between purchases and consumption?From1 Oct 2018 → 30 Sep 2022Funding: BOF - Concerted Research Project from 1994
- (Fr)Enemies: The Impact of Manufacturer Direct-to-Consumer Channels on Retail Sales PerformanceFrom1 Jan 2017 → 31 Dec 2020Funding: FWO research project (including WEAVE projects)
- Empirical Investigations on the Effectiveness of Direct Marketing CommunicationsFrom29 Sep 2015 → 18 Dec 2019Funding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on product and store unavailability.From21 Sep 2015 → 8 Feb 2021Funding: Own budget, for example: patrimony, inscription fees, gifts
- Empirical studies on manufacturer direct channels.From1 Oct 2014 → 10 Sep 2018Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
1 - 10 of 168
- Walk a mile in my shoes: Psychological ownership and psychological distance(2012)
Authors: Bart Claus, Wouter Vanhouche, Siegfried Dewitte, Luk Warlop
Pages: 1067 - 1068 - A blueprint for the future of professional road cycling(2018)
Authors: Daam Van Reeth, Wim Lagae
Pages: 195 - 210 - The influence of sport leagues on the business-to-business marketing of teams: The case of professional road cycling(2011)
Authors: Tim Benijts, Wim Lagae
Pages: 602 - 613 - Over de positieve invloed van misleidende product attributen(2010)
Authors: Wouter Vanhouche
Pages: 1 - Generalizing from negative experiences(2009)
Authors: Wouter Vanhouche, Joseph W Alba
Pages: 238 - 244 - Winst of verlies? De sponsormatch(2020)
Authors: Wim Lagae
Number of pages: 144 - Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry(2013)
Authors: Katia Campo
Pages: 606 - 626 - Empirical Investigations on the Effectiveness of Direct Marketing Communications(2019)
Authors: Saeid Vafainia, Els Breugelmans
- Docentenhandleiding Sportcommunicatie: tactiek en techniek(2008)
Authors: Wim Lagae
Number of pages: 33 - Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness(2019)
Authors: Saeid Vafainia, Els Breugelmans
Pages: 62 - 80