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Organisation
Department of Marketing (main work address Antwerp)
Research Unit
Lifecycle:1 Jan 2013 → Today
Organisation profile:
Research topics are :
Retailing
Online shopping
Grocery
Loyalty programs
Merchandising actions
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 11 results
- Lina Altenburg (Member)
- Els Breugelmans (Member)
- Timpe Callebaut (Member)
- Kathleen Cleeren (Member)
- Bart De Langhe (Member)
- Henri Defoor (Member)
- Lieve Heyrman (Member)
- Marco Kotschedoff (Member)
- Wim Lagae (Member)
- Jean-Louis Sterckx (Member)
Projects
1 - 10 of 23
- Human-Machine Interactions in MarketingFrom1 Oct 2023 → TodayFunding: Private funding of national origin - undefined
- The impact of temporary VAT reductions on grocery retailFrom1 Oct 2023 → TodayFunding: BOF - projects
- Sabbatical Els Breugelmans: Reimagining Research and TeachingFrom1 Sep 2023 → 31 Jan 2024Funding: BOF - mobility
- Psychology of Data-Driven DecisionsFrom1 Sep 2023 → TodayFunding: Private funding of national origin - undefined
- THE INTERPLAY OF WORDS AND NUMBERS IN INTUITIVE STATISTICS: IMPLICATIONS FOR HEALTH, WEALTH, AND BUSINESSFrom1 Oct 2022 → TodayFunding: BOF - projects
- Psychology + Data for Better MarketingFrom20 Sep 2022 → TodayFunding: BOF - doctoral mandates
- Retailer and Manufacturer Reactions to the COVID19-pandemicFrom27 Sep 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
Publications
121 - 130 of 168
- Marketing research on product-harm crises: A review, managerial implications, and an agenda for future research(2017)
Authors: Kathleen Cleeren, Marnik Dekimpe
Pages: 593 - 615 - Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay(2018)
Authors: Katia Campo
Pages: 270 - 288 - Meer voetbalmarketing, minder voetbaloorlog?(2010)
Authors: Wim Lagae
Pages: 164 - 178 - Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice(2015)
Authors: Bart De Langhe
Pages: 1137 - 1163 - De zure nasmaak bij Rabobank(2013)
Authors: Wim Lagae
Pages: 72 - 73 - Fietssport sociaalwetenschappelijk bestudeerd. Concept, methode en onderzoeksmateriaal(2011)
Authors: Jeroen Scheerder, Wim Lagae, Filip Boen
Pages: 1 - 11 - Van sportsponsoring naar sportcommunicatie: aanzet tot 'The Best of Sports Communications' in België(2009)
Authors: Wim Lagae
Pages: 153 - 167 - Fietsgeluk(2016)
Authors: Wim Lagae
Pages: 64 - 65 - Empirical Studies on Conflict Delistings(2018)
Authors: Sara Van der Maelen, Els Breugelmans, Kathleen Cleeren
- The impact of an item-based loyalty program(2012)
Authors: Els Breugelmans
Pages: 50 - 65