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Organisation
Department of Marketing (main work address Antwerp)
Research Unit
Lifecycle:1 Jan 2013 → Today
Organisation profile:
Research topics are :
Retailing
Online shopping
Grocery
Loyalty programs
Merchandising actions
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 11 results
- Lina Altenburg (Member)
- Els Breugelmans (Member)
- Timpe Callebaut (Member)
- Kathleen Cleeren (Member)
- Bart De Langhe (Member)
- Henri Defoor (Member)
- Lieve Heyrman (Member)
- Marco Kotschedoff (Member)
- Wim Lagae (Member)
- Jean-Louis Sterckx (Member)
Projects
1 - 10 of 23
- Human-Machine Interactions in MarketingFrom1 Oct 2023 → TodayFunding: Private funding of national origin - undefined
- The impact of temporary VAT reductions on grocery retailFrom1 Oct 2023 → TodayFunding: BOF - projects
- Sabbatical Els Breugelmans: Reimagining Research and TeachingFrom1 Sep 2023 → 31 Jan 2024Funding: BOF - mobility
- Psychology of Data-Driven DecisionsFrom1 Sep 2023 → TodayFunding: Private funding of national origin - undefined
- THE INTERPLAY OF WORDS AND NUMBERS IN INTUITIVE STATISTICS: IMPLICATIONS FOR HEALTH, WEALTH, AND BUSINESSFrom1 Oct 2022 → TodayFunding: BOF - projects
- Psychology + Data for Better MarketingFrom20 Sep 2022 → TodayFunding: BOF - doctoral mandates
- Retailer and Manufacturer Reactions to the COVID19-pandemicFrom27 Sep 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
Publications
1 - 10 of 169
- Professioneel veldrijden in Vlaanderen. Een marketingkijk(2011)
Authors: Wim Lagae, Jeroen Scheerder
Pages: 323 - 349 - Sponsorship in professional road cycling(2022)
Authors: Wim Lagae
Pages: 69 - 89Number of pages: 20 - Ambushmarketing in de sport: een juridisch-economische terreinverkenning(2018)
Authors: Wim Lagae, Daam Van Reeth
Pages: 197 - 208Number of pages: 11 - Sportmarketingcommunicatie(2018)
Authors: Wim Lagae
Number of pages: 333 - Cross-mediale sponsoractivatie: het betere veldwerk(2009)
Authors: Wim Lagae
Pages: 176 - 185 - Actieplan voor een nieuwe wielersector(2013)
Authors: Wim Lagae
Pages: 270 - 281 - Verse sponsor(2015)
Authors: Wim Lagae
Pages: 33 - 33 - Koerszaken(2021)
Authors: Wim Lagae
Number of pages: 312 - Onderzoek naar de Vlaamse fietssportmarkt(2012)
Authors: Jeroen Scheerder, Wim Lagae, Filip Boen
Pages: 80 - 80 - Oom uit Amerika(2015)
Authors: Wim Lagae
Pages: 31 - 31