Department of Marketing and Organisation Studies (MO), Leuven

The Department of Marketing and Organisation Studies (MO), Leuven, consists of two research units:

1) The Research Centre for Marketing, Leuven, specializes in understanding how consumers behave in a world of unprecedented freedom of choice and how they function against a continuous stream of opportunities that may either support them or divert them from reaching their goals. The Marketing modelling research team focuses on the changing retail-landscape and strives to provide insights concerning strategic marketing issues that take place on the manufacturer-retailer interface.

2) The Research Centre for Work and Organisation Studies, Leuven, is focused on extending knowledge of personal well-being and social relationships at work and organizational practices, policies and processes that affect the nature and conditions of work and work organization within the society. Within this research focus, the current major research topics are career transitions and employability, diversity in national and international organizations, strategic human resource and talent management, and moral organizational responsibility and leadership. These topics are the result of scholars’ interest and engagement to study those organizational themes which are reflective of societal trends and discussions such as (in)flexibility of the labour market, ageing of the workforce, globalization, and migration.