Organisation

Center for Marketing - and Corporate Communication Research

Research Group

Lifecycle:1 Jan 1970 → 31 Dec 2004

Organisation profile:

The ongoing research of MACO is concentrated in the fields of: 1. Advertising; 2. Political and electoral Marketing & Communication; 3. Corporate Communication and Organisational Communication; 4. Public Information Policy; 5. Marketing Communication; 6. Public Relations.

Keywords:Political Communication, Media Effects, New Social Movements And Mass Media, Media Content, Media Audience Research, Mass Communication, Media Use, Mass Media

Disciplines:Information and computing sciences