Business Economics and Strategic Policy (BEDR)
The department for business economics and strategic policy seeks to bridge the gap between economic academic research and the business community. The study focuses on two main themes: (1) impact of economic policy on businesses and (2) long term business strategy. 1. The effects of economic policy tools applied by government are assessed according to the following criteria: - effectiveness; - legitimacy; - economic feasibility; - administrative implementability. 2. Businesses are faced with a rapidly changing environment as a result of deregulation, liberalisation of international trade and the advent of new competitors. Defensive short-term policies such as cost cutting, rationalisation and attempting to protect business from foreign competition are insufficient. The study group therefore focuses its research on proactive strategies which enhance the long-term growth potential of businesses.