The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital context (R-13401)

The COVID-19 pandemic and subsequent changes in consumer habits and preferences boosted online shopping. However, a perceived barrier in the shopper's online path-to-purchase is the lack of sensory input, physical inspection, and trial opportunities for the products offered online. In this project, the Marketing Research Group and Expertise Centre for Digital Media of Hasselt University examine the effect of sensory-enabling technologies (e.g., VR with or without haptic feedback) on haptic imagery and subsequent consumer behavior in an online store environment

Keywords:online shopping

Disciplines:Human information behaviour, Computer graphics, Human-computer interaction, Virtual reality and related simulation, Consumer behaviour, Marketing channels and retailing, Marketing communications