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Organisation
Area Marketing
Research Unit
Main organisation:Vlerick Business School
Lifecycle:1 Jan 1953 → Today
Organisation profile:
Vlerick Business School is an academic business school, striving for rigorous and relevant research with a positive impact. We are engaged in both fundamental academic research and research for business and society.
In particular, in the Area Marketing research is carried out within knowledge domains such as Branding, Consumer behaviour, E-business & internet marketing, Market strategy & innovation, Market research, Retail & trade marketing and Sales & services marketing.
Keywords:Branding, Consumer behaviour, E-business & internet marketing, Market strategy & innovation, Market research, Retail & trade marketing, Sales & services marketing
Disciplines:Marketing, Advertising, Business-to-business marketing, Consumer behaviour, Market research, Marketing channels and retailing, Marketing communications, Marketing models, Pricing, Product management, Public relations, Marketing not elsewhere classified, Consumer psychology