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Project
Assessing the impact of social-network information on the predictieve performance of models for analytical CRM
This research project uses social network information in order to achieve 2 mainly used analytical CRM goals: preventing customer churn and stimulating cross and up-sell (selling more to existing customers).
Date:1 Oct 2008 → 30 Sep 2009
Keywords:analytical crm, cross sell, up sell, predictive modelling, social networks, customer churn
Disciplines:Business administration and accounting, Management