Accelerated digitalization under conditions of non-trust and fear, saving businesses post COVID-19

Covid-19 caused a disruption that pushed firms to urge transformation. Rapid transformation required a mindset shift in order to face the disruption and sustain businesses under elements of stress, urgency, fear and non-trust. One way to achieve that is the adoption of cloud technology; however, acceptance of such a new paradigm is still questionable by firms. The urgency under covid-19 conditions pushed leaders to reconsider technology based on different priorities shaped by paradoxical factors. This paper suggests a causality between elements of non-trust, acceptance, and use of cloud technology to accelerate digitalization where covid-19 moderates the relationship. The paper draws on empirical quantitative research. +1000 professionals have been surveyed, based on which 470 observations were analyzed. Structural Equation Modeling (SEM) has been used for data analysis. The paper promotes factors that will allow firms to survive the post-covid-19, and will allow policy makers to empower economic recovery of firms post-covid-19.

ISBN:1-932917-17-9

Publication year:2021

Keywords:P1 Proceeding

BOF-keylabel:yes

Accessibility:Open