< Back to previous page

Project

A critical analysis of European media discourses on China’s soft power.

This project investigates European media discourses on China’s soft power with multi-method research design (1) news output about China’s soft power in European media through content analysis and framing analysis (2) unravel via in-depth interviews how news about China’s soft power is
constructed by European journalists (3) focus group study on audience to investigate recipe perceptions of China’s soft power.

Date:1 Dec 2021 →  31 May 2022
Keywords:China, in-depth interview, focus group, journalism, content analysis, Europe, Soft power
Disciplines:Media audience research, Journalism studies, Intercultural communication, Communications and media policy