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Publication

Conceptualising Customer Value in Physical Retail: A Marketing Perspective

Book Contribution - Chapter

Book: The Value of Design in Retail and Branding

Pages: 9 - 24

ISBN:9781800715806

Publication year:2021

VABB Id: c:vabb:510003
DOI: https://doi.org/10.1108/978-1-80071-579-020211002
Handle: http://hdl.handle.net/1942/34658

BOF-keylabel:yes

Accessibility:Closed