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Publication

Towards a novel ideation tool for circular business model innovation

Book Contribution - Book Chapter Conference Contribution

While existing tools can help in identifying circular value opportunities, tools supporting the generation of solutions to transform those value opportunities into value propositions are missing. This paper aims to identify the characteristics such tools should display by using a literature review complemented by semi-structured interviews. Based on these results, we propose a new tool for circular business model ideation.
Book: Proceedings of the 6th International Conference on New Business Models
Pages: 354-363
Keywords:business model innovation, idea generation, circular economy, stakeholders
  • ORCID: /0000-0003-2681-3133/work/95377963