< Back to previous pagePublication Marketing communications : a European perspective Book - BookISBN:9781292327891VABB Id: c:vabb:510646Handle: http://hdl.handle.net/1854/LU-8698261 Accessibility:ClosedAuthors/publisherPatrick De Pelsmacker (Author)Maggie Geuens (Author)Joeri Van den Bergh (Author)Pearson Education (Publisher)Research unitsDepartment of Marketing, Innovation and Organisation(Department)Ghent University