Essays on product and store unavailability.

In this dissertation, consumer response to different types of unavailability is empirically investigated. The dissertation consists of three chapters. More specifically, in Chapter 1, we examine how different types of full product unavailability impact consumers’ emotional, attitudinal and behavioral response. In Chapter 2, we compare behavioral reactions of consumers to full and partial product unavailability. In both studies, we use data obtained through randomized controlled experiments conducted in a faux online store. In Chapter 3, we zoom in on temporary store unavailability by examining consumer behavior following temporary closures of grocery stores due to an employee strike. In order to investigate this, we model consumer purchase behavior using scanner panel data.