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Project
Breaking bad habits and building good habits. Increase pro-environmental behavior by targeting habitual choices.
The main goal of this PhD is three-fold: (1) investigate the role of habits in pro-environmental behavior, (2) investigate how we can break ‘bad’ habits and build ‘good’ habits in pro-environmental behavior, and (3) develop new strategies targeting habitual behaviors to obtain long-term, sustainable behavioral changes.
Date:15 Jan 2021 → Today
Keywords:Habits
Disciplines:Consumer behaviour
Project type:PhD project