Project
User responses to multi-sensory products
The proposed PhD research aims to analyse influences of multi-sensory integration on different aspects of perception. It consists of three main components, exploration, specification and optimization which aims to provide high accuracy from more general to specific approaches for assessing user responses. The first phase implies an extensive research on the emotional dimensions modulated by unimodal and cross-modal (e.g. bimodal and tri-modal) properties consisting of the combinations of auditory, haptic and visual attributes of products. The second phase aims to find an appropriate combination of the perceptual properties for one set of cross-modal products. To achieve this, the specified combination of the modalities (e.g. auditory + haptic+visual) will be applied to different product types. The most relevant emotion types recorded in the first phase will be specified and used for the measurements along with some utilitarian qualities. The third phase is for optimizing the measurement methods conducted in phase 2 and phase 1 for higher accuracy in evaluating user responses to multisensorial (trimodal) qualities. This implies more specific case studies for testing different perceptual qualities of products as a whole. The emotional and utilitarian aspects which should be tested for evaluating and comparing multiple sensory designs will be combined to further develop the proposed measurement for various products (collaboration with companies is possible).