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Publication
Refocusing loyalty programs in the era of big data: a societal lens paradigm
Journal Contribution - Journal Article
Journal: Marketing Letters
ISSN: 0923-0645
Issue: 4
Volume: 31
Pages: 405 - 418
Publication year:2020
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:1
CSS-citation score:1
Authors:International
Authors from:Higher Education
Accessibility:Open