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Publication

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Journal Contribution - Journal Article

Journal: Journal of Interactive Marketing

ISSN: 1094-9968

Volume: 50

Pages: 136 - 155

Publication year:2020

WoS Id: 000535937100009
DOI: https://doi.org/10.1016/j.intmar.2019.08.001
Institutional Repository URL: https://lirias.kuleuven.be/3057300