Sharing for a circular transition - engaging users by labeling and manipulating the perceived economic, environmental, and social benefits

This project centers on circular business models oriented towards sharing under-utilized products (hereafter, sharing businesses). This research aims to provide insight into the relative importance of sharing business dimensions for engaging users (STUDY 1), the mechanisms through which these dimensions affect user engagement (STUDY 2) and the branding of sharing businesses for improved user engagement (STUDY 3).