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Publication

Value Co-Creation and the Psychological Capital of the Customer

Book Contribution - Book Chapter Conference Contribution

Building upon recent advances in the organizational psychology literature, the authors aim to better understand the variables that underlie a customer’s intention to participate in the value creation process. More specifically, they investigate whether the recently recognized construct of Psychological Capital (PsyCap) can be extended to the customer domain. PsyCap is a higher-order state-like construct consisting of various capacities that drive the motivation to achieve specific tasks and goals. Furthermore, the authors incorporate PsyCap in a framework based on Social Cognitive Theory. The results show a significant, indirect relationship between the customers’ PsyCap and their intention to co-create value.
Book: Proceedings of the 41st Annual EMAC Conference
Pages: 369 - 369
ISBN:978-989-732-004-0
Publication year:2012
Keywords:value co-creation, customer participation, psychological capital
Accessibility:Closed