Children as advertising vehicle: A legal and communication science analysis of the phenomenon of ‘kidsfluencers’

Advertisers are increasingly contacting children to promote brands on their social media profile. It is however unclear what the legal framework is for these ‘kidsfluencers’ and what the impact is of these sponsored messages on children. This interdisciplinary project will examine how children can be protected and empowered in their role as sender and receiver of such advertising messages.