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Publication

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Journal Contribution - Journal Article

Journal: INTERNATIONAL JOURNAL OF ADVERTISING

ISSN: 1759-3948

Issue: 1

Volume: 39

Pages: 94 - 130

Publication year:2020

VABB Id: c:vabb:494583
WoS Id: 000508866500006
Handle: http://hdl.handle.net/1854/LU-8604174
DOI: https://doi.org/10.1080/02650487.2019.1575108

Accessibility:Closed