< Back to previous page

Publication

Retailing and retailing research in the age of big data analytics

Journal Contribution - Journal Article

As a research domain, the retail sector has always had many appealing features, such as its size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own domain knowledge, and an extensive coverage by business analysts. In addition, the above-average availability of good-quality data has historically been an additional selling point to empirical researchers. The paper considers to what extent the latter still holds, and explores a number of additional opportunities and challenges that emerge from the ongoing big data revolution. This is done from five perspectives: retail managers, retailing researchers, public-policy makers, investors, and retailing educators.
Journal: International Journal of Research in Marketing
ISSN: 0167-8116
Issue: 1
Volume: 37
Pages: 1 - 12
Publication year:2020
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:1
CSS-citation score:3
Authors from:Higher Education
Accessibility:Open