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Project

The healthy attitude: Sustainable consumer behavior as a function of automatic (evaluative) processes and top-down regulation

In an era of climate change, oceans full of plastic waste, premature deaths due to air pollution, and endless traffic congestions, a shift towards sustainable consumption is more than ever necessary. The aim of this research project is (a) to uncover the automatic (evaluative) processes that underlie sustainable consumption, and (b) to develop novel interventions to promote a sustainable lifestyle.

Date:1 Dec 2019 →  Today
Keywords:Sustainable consumption, top-down regulation, automatic (evaluative) processes, intervention strategies, implicit processes
Disciplines:Consumer behaviour