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Project

Orientation and decision-making in smart productexploration (Smart Product Paralysis)

The project targets Flemish companies that build physical products and "smartify" their product portfolio with digital technology (electronics, connectivity, cloud, data analytics, apps) to maintain or strengthen their competitiveness. To support companies in their steps towards a smart(er) product, the project focuses on 2 challenges during their smart product exploration: 
  •  Rapid convergence to an informed go/no-go decision on smart-product strategy and business model. How do you make the right choices as a company?
  • Complexity management, smart products are by definition the result of a multidisciplinary development process. How do you acquire the required new expertise?
Date:1 Mar 2020 →  28 Feb 2023
Keywords:smart product, smart product paralysis, methodology, PoF, smart interconnected product, IoT, exploration, product strategy, business models, proof-of-concept, product development, systems engineering
Disciplines:Other engineering and technology not elsewhere classified
Results:In the project, Sirris and imec have developed a set of tools and methods that will help companies reach a better product concept faster using: 
  • Concrete smart product scenarios successfully applied in existing smart product innovations
    • 17 smart product scenarios elaborated in an inspiration guide and 15 business cases in a casebook 
    • 4-step approach for a company to identify relevant and valuable ideas using the smart product scenarios
    • approach for validating the market fit of a smart product idea to support business model development and product management 
  • A structured exploration approach for evaluating the feasibility of smart product options from a technology and business perspective
    • maturity scan, based on systems engineering standards, for the company's evaluation of its maturity with regard to smart product development
    • product follow-up tool, based on systems engineering standards, for the company's evaluation of the status of the required development processes and tasks for their smart product
    • overview of required knowledge domains for stakeholder needs mapping and product development
    • guidelines for New Product Exploration and New Product Planning
    • templates for business requirements, problem definition and stakeholder needs 
  • A strategy to leverage proof-of-concepts for risk management and validation
    • approach, based on systems engineering standards, identifying the different activities a company needs to undertake to explore and validate a smart product concept 
    • recommendations for the technological development of smart products that support a company's orientation during smart product exploration. 
These tools and methods were brought to the target group through collective events (7), publications (27), master classes/workshops (13) and through individual coaching of companies. 
The project reached 165 companies in collective sessions and initiated and/or facilitated 43 projects on smart product exploration at 28 target group companies. 
The project results remain available to companies after the project in the form of online tools, workshops and individual coaching by the project partners Sirris and imec. More info on the project website: https://www.sirris.be/en/joint-project/orientation-and-decision-making-smart-product-exploration