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Project

Bench mark study of VRT

The aim of this study for The Flemish Government and the Department of Culture, Youth, Sports and Media is to benchmark 11 European public service media (PSM) in order to get an insight into the position of VRT. The selection includes, next to VRT, PSM from comparable countries and regions (Ireland, Austria, Wallonia, The Nederlands, Norway, Sweden, Denmark, Switserland) and two are amongst the leading institutions (France and United Kingdom). Based on extensive study of a range of data, these broadcasters are compared and contrasted with regards to five themes, resulting from an analysis of 53 indicators: (1) Supply/programmes, (2) Crossmedial and digital services, (3) Audience reach and special interest groups, (4) Remit and organisation, and (5) Financing. Results indicate similarities as well as striking differences. Some insights gained from this study include: they are strongly rooted in the media landscape and continue to hold strong position with regards to audience and market shares, but show quite varied forms of organisation. Mixed financing remains dominant but the size and type of commercial revenues differ considerably. In most cases, information, education and culture, together with sports and entertainment make up the key aims of these institutions. PSM have built online and new media services. These and many other results will be analysed and discussed in light of the current debates regarding the role and position of PSM in contemporary media ecologies in Europe.
Date:15 Feb 2015 →  15 Jul 2015
Keywords:AUDIO VISUAL MEDIA CULTURE
Disciplines:Communication sciences, Journalism and professional writing, Media studies, Other media and communications
Project type:Collaboration project