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Publication
The majority premium : competence inferences derived from majority consumption
Journal Contribution - Journal Article
Journal: JOURNAL OF BUSINESS RESEARCH
ISSN: 1873-7978
Volume: 92
Pages: 339 - 349
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:2
CSS-citation score:1
Authors:International
Authors from:Higher Education
Accessibility:Closed