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Publication
Conceptualizing the value of physical retailers: comparing marketing and retail design perspectives
Book Contribution - Book Chapter Conference Contribution
Book: Conference Proceedings - ICDBM 2018 (Hasselt, BE, 6-7 December) - 4th International Colloquium on Design, Branding and Marketing “Experience and value creation in design, branding and marketing”
Pages: 41 - 48
ISBN:9789089130693
Publication year:2018
Keywords:Value, Retail context, Marketing, Retail Design
BOF-keylabel:yes
Accessibility:Closed