Cross-cultural research in cross-border regions : verbal and non-verbal professional communication Method and Survey Design

Cultural understanding, next to language competence, is critical for effective (international) communication. As nations are not necessarily homogeneous in terms of cultural characteristics, it is recommended to shift the (cross-) cultural research focus from nations to smaller units. The authors explain how a selection was made from 11 cultural dimensions, based on extensive literature research, in order to enable a cross-cultural research in a cross-border region; in this case a Euregion.

Publication year:2015

Keywords:cross-cultural research, cultural dimensions, business communication, cross-border region

BOF-keylabel:yes

Accessibility:Open