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Publication
Using mixture-amount modeling to optimize the advertising media mix and quantify cross-media synergy for specific target groups
Journal Contribution - Journal Article
Journal: Applied Stochastic Models in Business and Industry
ISSN: 1524-1904
Issue: 5
Volume: 35
Pages: 1228 - 1252
Publication year:2019
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:1
CSS-citation score:1
Authors from:Higher Education
Accessibility:Open