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Project

Customer value: measurement, creation and communication (R-1324)

Customer value can be defined as the customer┌s trade-off between the perceived benefits and costs of a product or service. A further in-depth investigation of the concept is crucial since it is considered a key for gaining competitive advantage. We will focus our research on the following related research objectives: ┘ The development of a better measurement method for customer value (measuring customer value) ┘ A better insight in the role of the customer-employee interaction in the creation of customer value (creating customer value) ┘ The optimal communication of customer value (communicating customer value)
Date:1 Oct 2008 →  30 Sep 2010
Keywords:CUSTOMER, VALUE
Disciplines:Law and legal studies