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Publication
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Journal Contribution - Journal Article
Journal: JOURNAL OF BUSINESS RESEARCH
ISSN: 0148-2963
Volume: 95
Pages: 38 - 48
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:2
CSS-citation score:2
Authors:International
Authors from:Higher Education
Accessibility:Closed