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Publication

Something free or something off? A comparative study of the purchase effects of premiums and price cuts

Journal Contribution - Journal Article

Journal: Journal of Retailing

ISSN: 0022-4359

Issue: 1

Volume: 94

Pages: 5 - 20

Publication year:2018

Institutional Repository URL: https://lirias.kuleuven.be/1667125
DOI: https://doi.org/10.2139/ssrn.2385982

See also: Something free or something off? A comparative study of the purchase effects of premiums and price cuts