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Publication
Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
Journal Contribution - Journal Article
Journal: JOURNAL OF CONSUMER BEHAVIOUR
ISSN: 1479-1838
Issue: 5
Volume: 16
Pages: 389 - 402
Publication year:2017
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:0.1
CSS-citation score:1
Authors:International
Authors from:Higher Education
Accessibility:Closed