< Back to previous pageResearcher Annouk LievensKeywords:Economics and applied economicsDisciplines:Engineering and technologyAffiliationsBusiness Economics and Strategic Policy (Department)MemberFrom1 Oct 1996 → 30 Sep 1998Vrije Universiteit BrusselPublications1 - 1 of 1Quid pro quo: The impact of explicit brand mentions and reciprocity in brand alliance communications(2019)Authors: Nathalie Dens, Annouk LievensPages: 320-344