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Researcher
Leen Adams
- Disciplines:Economic history, Applied economics, Marketing, Macroeconomics and monetary economics, Microeconomics, Tourism
Affiliations
- Department of Marketing (Department)
Member
From1 Oct 2004 → 30 Sep 2009
Publications
1 - 10 of 12
- The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality(2011)Series: European advertising academy
Authors: Erlinde Cornelis, Leen Adams, Veroline Cauberghe, Shintaro Okazaki
Pages: 1 - 18 - The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality(2010)
Authors: Erlinde Cornelis, Leen Adams, Veroline Cauberghe
Number of pages: 1 - The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too(2009)Volume: 36
Authors: Leen Adams, Tineke Faseur, Maggie Geuens, Ann L McGill, Sharon Shavitt
Pages: 662 - 663 - The influence of self-regulatory focus and context in the effectiveness of emotional health campaignsVolume: 2
Authors: Leen Adams, Tineke Faseur, C.R. Acevedo, J. M. C. Hernancez, T.M. Lowrey
Pages: 164 - 165 - How Self-Regulatory Focus Shapes Item Responses Regardless of Content
Authors: Elke Cabooter, Bert Weijters, Leen Adams, J.P. Helfer, J.L. Nicolas
Pages: 92 - More than 20 years of aids prevention: what has been said when and to whom?
Authors: Leen Adams
Number of pages: 1 - The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Authors: Leen Adams, Tineke Faseur
Pages: 275 - 305 - Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?Volume: 2
Authors: Tineke Faseur, Leen Adams, C.R. Acevedo, J. M. C. Hernancez, T.M. Lowrey
Pages: 150 - 151 - Een gezonde of ongezonde reclameslogan? That's the question
Authors: Leen Adams
Pages: 71 - 77 - Kan een slank model hamburgers promoten?
Authors: Leen Adams, Tina Tessitore