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Researcher

Steffi De Jans

Research Expertise (University of Antwerp):My research focuses on minors’ advertising literacy for embedded advertising, influencer marketing and how children's healthy eating behavior can be stimulated.

Keywords (University of Antwerp):ADVERTISING LITERACY, INFLUENCER MARKETING, Political and social sciences
Keywords (Ghent University):Advertising Literacy, Influencer Marketing, Gambling advertising

Disciplines (University of Antwerp):Communication management, Digital media
Disciplines (Ghent University):Communication management

Research techniques (University of Antwerp):I use both quantitative (experimental design, survey studies, and eye-tracking) and qualitative methods (focus groups).

Users of research expertise (University of Antwerp):Children, adolescents, young adults

See also: Steffi De Jans (University of Antwerp)