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Researcher
Katia Campo
- Disciplines:Marketing
Affiliations
- Faculty of Economics and Business (FEB), Antwerp Campus (Faculty)
Member
From1 Nov 2013 → 31 Dec 2014 - Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2013 → 7 Mar 2018 - Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Nov 2005 → 31 Oct 2013
Projects
1 - 2 of 2
- TRANSKNOWLEDGE.From1 Oct 2013 → 30 Sep 2015Funding: Department Economy, Employment and Internal Affairs
- Who has the power? An empirical investigation of the implications of a retailer-manufacturer power conflict situation.From1 Oct 2012 → 21 Sep 2018Funding: IOF - Industrial Research Fund, FWO fellowships
Publications
1 - 10 of 14
- Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?(2021)
Authors: Katia Campo
Pages: 477 - 491 - Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay(2018)
Authors: Katia Campo
Pages: 270 - 288 - Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector(2016)
Authors: Els Breugelmans, Katia Campo
Pages: 333 - 351 - Battling for the Household’s Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?(2016)
Authors: Katia Campo
Pages: 300 - 318 - A bigger slice of the pie for multi-channel retail chains: When does consumers’ online channel use expand retailers’ share of wallet?(2016)
Authors: Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
Pages: 268 - 286 - Multi-channel grocery buying: a multi-channel multi-chain investigation.(2015)
Authors: Kristina Melis, Katia Campo, Lien Lamey, Els Breugelmans
- Improving Sales of Private Labels in Store(2015)
Authors: Katia Campo
Pages: 3 - 7Number of pages: 5 - Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience(2015)
Authors: Katia Campo, Els Breugelmans
Pages: 63 - 78 - Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience(2015)
Authors: Katia Campo, Els Breugelmans
Pages: 63 - 78 - The impact of the multi-channel retail mix on online store choice: Does online experience matter?(2015)
Authors: Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey
Pages: 272 - 288