< Back to previous page
Researcher
Saeid Vafainia
- Disciplines:Marketing
Affiliations
- Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2015 → 31 Dec 2019
Projects
1 - 1 of 1
- Empirical Investigations on the Effectiveness of Direct Marketing CommunicationsFrom29 Sep 2015 → 18 Dec 2019Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
1 - 2 of 2
- Empirical Investigations on the Effectiveness of Direct Marketing Communications(2019)
Authors: Saeid Vafainia, Els Breugelmans
- Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness(2019)
Authors: Saeid Vafainia, Els Breugelmans
Pages: 62 - 80