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Department of Marketing (main work address Brussels) KU Leuven
Research topics of unit are:
- Service Marketing & Management: customer service, complaints management, customer satisfaction, customer loyalty, service employees,...
- Socially responsible marketing: Fundraising, consumer ethics, sustainable consumption,...
Pauline Boeckxstaens Ghent University
Department of Communication Sciences Ghent University
Responsible
The department consists of five research centres: Center for Persuasive Communication (CEPEC; research on Communication Management), Centre for Cinema and Media Studies (CIMS; research on the role that screen and media culture plays in disseminating tastes, values and ideology in society), Center for Journalism Studies (CJS; research on recent developments within the field of journalism and education about U+2018journalism studiesU+2019), Media, ...
Lies Tijtgat Ghent University
Melissa Horlait Vrije Universiteit Brussel
Erik Muls KU Leuven
Nikolay Dentchev KU Leuven
Work, Organisational and Personnel Psychology KU Leuven
Responsible
The research group Work, Organization and Personnel Psychology (WOPP) focuses on the study of the psychological aspects of organizational change. The process of organizational change is approached at the task-related level (job insecurity, employability), interpersonal level (leadership, conflict management, negotiation) and the organizational level (change management).
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